Content Development
Scriptwriting
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Kevin Crosby, Ph.D.
In order to create effective training, educational, or informational projects, you must first understand how your audience thinks, how they learn, and what works best in each and every learning situation.
At Full Circle Studios, we know what works, and what doesn’t, when it comes to designing training programs, curricula, public information projects, and
learning of all kinds.
Our experts can do more than write a script, or design a quiz, they can analyze and target your audience for truly effective training & education.
Requirements for
Effective Learning Activities

· Effective for individual, self directed, self-paced use
· Accommodate different learning styles
· Impact multiple senses
· Stimulate interest and maintain attention
· “Chunked” to provide the right information at the right time
· Flexible use and access to content
· Consistent delivery
Benefits Of Multimedia Training/Education
More Effective
· Learners are more engaged
· Concepts understood more clearly
· Better retention & recall
· Better transfer of skills
More Efficient
· Can reduce time by 25% -70%
· Reduced travel time
· Reduced cost of live sessions
· Inexpensive hardware
More Consistent
· Information is presented consistently, every time
More Targeted
· Delivers the right information to the right person at the right time
· Individuals can directly access just what is needed
More Flexible
· Can be used by live presenter
· Can be used in individualized instruction
· Can be used in distance-learning application
Born and raised in the idyllic milieu of Lockport, NY, Kevin eventually left the family nest to earn a BA in Psychology at Wake Forest University (NC). Upon returning to WNY, Kevin began his long career in video production and the design of educational programs. Along this journey, he earned his Ph.D. in Research and Evaluation in Instructional Communications from the UB Graduate School of Education and practiced his trade in a variety of positions, including: Director of Biomedical Communications at the Erie County Medical Center, Manager of Design and Evaluation in the Corporate Training Department at Goldome (a bank), Instructor in Educational Psychology at Buffalo State College, and producer of instructional video programs for the Schools of Medicine and Health Related Professions at the University of Buffalo.
As a Partner at Full Circle Studios, Kevin’s primary role is to contribute to the design and development of engaging and effective programs for education and training applications.
Kevin is an active member and Past President of the Niagara Frontier Chapter of ASTD (the American Society for Training & Development, the world’s largest association dedicated to workplace learning and performance professionals). Kevin is currently President of the Buffalo Sunrise Rotary Club.
   
 
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