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| The most exciting
and satisfying creative aspect of digital media production is
the design & execution of motion graphics and special visual
effects. This can be a very simple thing like a motion “lower-third” (the
graphics in the lower third of the screen that identify a speaker
or location), or a sophisticated visual effect like a CGI (computer-generated
image) character or a digital environment (virtual scenery). |
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| One of the
most obvious methods of separating a mundane or low budget production
from something more effective and dynamic is the soundtrack (as
we mentioned on the Audio page of this website) but another way
to add “polish” or production value to a project
is through the careful and clever use of animation and effects.
Though effects are often viewed as “icing on the cake,” it
is a mistake to do so. For just a little extra time & effort,
the results can be spectacular. |
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| However, it
must said that the over-use and exploitation of graphics & effects
can do more damage to a production than having none. We’ve
all seen those cheesy cable commercials where effects are piled
on without reason or taste. More is not always better. But the
subtle, elegant, and appropriate application of graphics, animation & effects
can act like punctuation to a visual presentation. |
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| The most exciting
example being the exclamation mark! In digital media production
it appears as a visual moment where the audience will actually
physically respond to the imagery. They might gasp, laugh, get
a chill up their spine, or just say “Wow!” (Later
they say, “How did you do that?!”) |
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| That’s
the moment any visual designer works for, to get that reaction.
At Full Circle Studios we absolutely love to create those moments.
Check out our animation demos (icons at the right of this page)
and visit our Screening Room pages to see more. |
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